Vanity desk7/11/2023 ![]() “The uniquely customizable Vanity Table Talk format allows us to build concepts with specific talent and partners in mind. cinematic universe, we explore every opportunity to entertain,” says Brian Vaughan, Executive Creative Director & Partner, SHADOW. Beauty's long-term creative marketing and communications agency. The Vanity Table Talk series was conceptualized, casted, produced, directed, and scripted by SHADOW, e.l.f. Jen, Ashley and Ziwe all align with the spirit of the show, and each represent the very best of beauty – they’re confident, authentic and beautifully unique.” “We want Vanity Table Talk to bring a smile to every eye, lip and face that watches it. has been engaging with culture through the lens of entertainment for years, so a bonafide content series was a natural and fun progression for the brand,” says Patrick O’Keefe, Vice President of Integrated Marketing Communications, e.l.f. Each will share insights into their respective worlds, while giving glimpses into their favorite beauty trends, and application tips and tricks. Ashley’s signature fashion and beauty choices have encouraged legions of fans to get bold and playful with their looks, while Ziwe champions an unapologetic and unfiltered approach to both beauty and life. will release two new episodes featuring actress and singer, Ashley Park, and comedian, writer, and musician, Ziwe. holy grail products, as well as exciting new launches within each episode, including expansions to e.l.f.’s viral primer portfolio, lip products, summer skincare essentials and more. Expect to see some of your favorite e.l.f. Vanity Table Talk aims to inspire viewers to celebrate their own unique beauty, using makeup and skincare as a tool for self-expression and empowerment. ![]() Much like TikTok’s viral GRWM format, guests will sit solo at e.l.f.’s gorgeous vanity and apply products while storytelling and reacting to questions flying in from off-camera. To celebrate the debut of the series inspired by the award-winning actress, Coolidge was the genesis and empowered the brand to make a $100,000 donation to Rise for Animals, a national animal rights organization on a mission to end animal experimentation. Coolidge is an outspoken animal rights advocate and longtime fan of e.l.f.’s cruelty-free products and purpose pillar. Viewers will watch as Coolidge shares funny insights into her relationship with makeup, including her daily “routine” and her ideal lipstick name. vanity, which inspired the Vanity Table Talk series. Premiering tomorrow, Game Day Queen Jennifer Coolidge will pull up a seat and share more comedic quips at the e.l.f. ![]() Cosmetics is leaning further into entertainment with the launch of its new digital series, "Vanity Table Talk." The social-first show is a playful mashup of popular formats, including the late-night talk show and the TikTok-native Get Ready With Me (GRWM). NEW YORK-( BUSINESS WIRE)-Still sticky from its first-ever television spot, today, e.l.f.
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